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Archive for Creating MLM Value

Why Do People Join An MLM?

August 26th, 2011 by Jim Boswell

Some people will join an MLM at the drop of a hat; others will run for their lives at the mention of an MLM opportunity. It’s not that they are afraid of the MLM; they are trying to get away from the person pushing it. They don’t want to be involved with one of “those pyramids”. I don’t blame them. I don’t want to be involved with one of those pyramids either. For years I worked for a couple of huge international corporate giants. It would be hard to find bigger pyramids. Look at any corporate organization chart – it’s a huge pyramid.

Well, I know what those folks really meant. They don’t want to be involved in something where people at the top make mounds of money, and people at the bottom don’t have a chance to make much of anything. Wait a minute. That sounds like the international corporate giants again. Oh, well. But don’t forget that someone decides to join an MLM many times every day.

Join an MLM, Not A Pyramid Scheme

If you are considering whether to join an MLM, understand there is a difference in a real MLM/Network Marketing company and a real pyramid scheme. And no one should be involved in a pyramid scheme. If a company is structured like an MLM, but has no product or service to sell, then it is the definition of a pyramid scheme. And they are illegal. State and Federal regulators have begun to take it a step further in recent years. If the product or service provided by the Network Marketing company is not something people outside the company would normally buy, or it is so overpriced that it provides no real value to anyone outside the company, then it can be regarded as an illegal pyramid scheme.

This doesn’t mean that there is no such thing as a legal, reliable MLM/Network Marketing company. Most MLM companies are legitimate. If you want to join an MLM, this is where you go. You just have to know how to recognize them. These companies provide the kind of opportunity entrepreneurs are looking for. But the guy who is continually hammering friends and family, or is approaching strangers on the street, or thinks a marketing plan is leaving a DVD on top of a gas pump, gives himself, his company, and the industry a bad name. There are better ways to market yourself and your opportunity, both online and off line.

Join An MLM For Residual Income

Real entrepreneurs will join an MLM for a couple of reasons. They are looking for time freedom, and they are looking for residual income. Those are the two biggest reasons to join an MLM. Residual income means getting paid now and in the future for something you did in the past. And don’t go around thinking this is strange or illegal. Your insurance agent does very well through residual income. If you make a sale today, and it is something your customer will continue to use in the future, you get paid in the future without having to re-create the sale. As an entrepreneur, this creates time freedom for you because you don’t have to continually generate an income. Time freedom lets you get better at a hobby, or do volunteer work, or get re-acquainted with your family, or help other people to achieve the same thing you have, or build another income stream from another source. It’s a great place to be.

The problem is that most people who “join an MLM” approach it too casually. If you don’t understand you’re in a business – even if it is part time, you will probably struggle. Don’t be afraid to join an MLM. Just be sure to avoid a pyramid scheme scam. And learn your business, your product, and your marketing. Neglect any of these three areas and you are setting yourself up for problems. Learning about an MLM business and its products are things you learn from the MLM company. Marketing and prospecting are keys to success you will probably need outside help with.

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Categories : Creating MLM Value, Join an MLM, Pyramid Schemes
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Looking Inside MLM Success

July 26th, 2011 by Jim Boswell

Success in MLM is much like success in any other business. Sometimes it is surprising to see who is successful and who isn’t. Some people who are intelligent, articulate, and outgoing are mired in mediocrity and seem happy there. Other people don’t look all that good, or sound all that smart, but they are respected leaders in their MLM company. How does this happen? Why is it that some people succeed and others don’t?

We hear all the time from those who say they have been held back. Roadblocks have been put in their way. Teachers held them down, friends weren’t supportive, they had some bad breaks, etc. etc. It could all be true. At the same time, though, we see people who have overcome these roadblocks. What’s the difference? Talk to them and we learn that success seems to come from within, not from outside.

While listening to Zig Ziglar, he said something I thought was profound in its simplicity. I don’t have the exact quote, but this is the idea: He asked if you could do something today that would help your business. Then he asked if you could do something today that would hurt your business. Obviously the answer to both questions is yes. Then he said that by answering those questions with a yes, we had told him that every day we had the opportunity to do something that would help our business and every day we had the opportunity to do something that would hurt our business, and the choice was ours. No one else’s. At the time, I thought that was almost an epiphany. But the more I thought about it I realized that it wasn’t. It was 100% true, and it was powerfully stated, but it didn’t get to the heart of why some people succeed and some people don’t.

There has to be something that will motivate you to do the things every day that will help you achieve the MLM success you want. Doing nothing is neglect, and neglect hurts your business. There are success oriented books, DVD’s, and courses all over the place. How to set goals, how to prioritize, and how to manage time, are the kinds of tools we find with many of these resources. And all those things are very valuable. Many of us need to learn these techniques in order to achieve success. Our minds aren’t well enough organized to do it without them. But in the end, these are just tools. We make the intellectual decision to use them because we are honest enough to understand our weaknesses. That still doesn’t get to why or how we decide on success.

Intellectual commitments are pretty easy. Emotional commitments are much harder. An intellectual commitment changes what you think. An emotional commitment changes what you believe. It becomes a part of you. You have heard that successful people will do what unsuccessful people will not do. An emotional commitment allows that to happen.

There are external roadblocks that can get in the way of your MLM success, but they are much easier to overcome than the internal success roadblocks you put in the way yourself. You have heard of people who say they are afraid to fail. That is a good thing. The problem is that many more people are afraid to succeed. Success brings change. Success brings responsibility. Subconsciously, some of us don’t want that change or that responsibility. The life we already know is easier. Others of us have been programmed to believe we do not deserve success. We don’t believe we are good enough. In both cases, our subconscious has created a self-fulfilling prophesy. We are stopped by the internal success roadblocks because we know we won’t succeed, and our actions cause this to happen.

In the Network Marketing business, we ask people why they want to get into the business. If they have not defined their “why”, their purpose, their vision, call it what you will, you really don’t want them in your business. Now ask yourself the same question. Would you want you in your business? If you wouldn’t, don’t give up. You probably need some resources that focus on changing beliefs rather than learning about new tools. You may need to work on you before you can work on your business. Never forget that you are your own most important asset. Don’t ignore that asset.

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Categories : Creating MLM Value, MLM Mindset, MLM Success
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Do You See Yourself As An MLM Leader?

June 1st, 2011 by Jim Boswell

see Yourself as an MLM LeaderHave you ever wondered how you can attract people into a Network Marketing Business when you are just starting out? You haven’t sponsored many (or any) people, you haven’t built much volume of your company’s product or service, and worst of all, you haven’t made any money. How in the world can you attract someone to your business if you’re not an MLM leader?

The Secret Of Being An MLM Leader

Well, first of all, trying to attract someone into your business is the exact wrong way to go about this. How’s that again?? Be patient. We’ll get to that in a minute. Have you ever seen emails or websites or sales pages that promise “the 5 SECRETS of MLM Success!” or something along those lines? The idea is to make people think that MLM leaders have these deep, dark secrets locked in a vault, and they dribble them out only to a select few. Hey, it’s called marketing. It happens in every business.

The fact is there aren’t five secrets to MLM success. There is only one. And it is only a secret because when some people hear about it they do nothing, and other people take action. To the people who do nothing, it is still a secret. Here it is. You don’t need an MLM downline to act like an MLM leader. That’s it. Pretty simple.

How can you be an “MLM leader” if you have no one to lead? Think about what MLM leaders do. They take their businesses very seriously. They plan their activities and strategies. Their plans are written down. They have large goals made up of smaller benchmark goals. They know how to manage their time. They actually work on and in their business. Even if their office is in their home, they work. They fully understand marketing, sponsoring, recruiting, and how to create customers for their MLM products. They continually further their education. They are persistent. And they know they need a system. Leaders then teach other people how to do the same things they are doing.

Is It Hard To Be An MLM Leader?

Obviously you can’t walk in off the street and know all this stuff. Even the best leaders don’t know all this stuff. Especially not right away. That’s why MLM Leaders continually expand their comfort zones and learn new things. And leaders use a system to accomplish all these things. The leader is using the same system as the newest rookie. The system will lay out, step by step, how to attract new people into the system so they may become leaders as well. The system has every marketing concept, every marketing strategy, every marketing tool you will need to create the downline organization you want. The system will show you how to master one step, then move on to the next one.

You see, people are attracted to this system because it shows them how to do the things they need to do to become successful. They can then break out of whatever circumstance brought them to you in the first place. And that’s just it. You don’t bring them immediately into your MLM company. You bring them to the system which builds credibility and trust in you because you are helping them. A top MLM Leader will find out if they are the kind of people he wants in his business. People ultimately buy from people. If you brand yourself as a leader who can provide access to the tools of success, your downline team will come. As will the income and time freedom we all got into this business for.

The system is called My Lead System Pro (MLSP), and it is an extremely powerful Attraction Marketing System you should check out. This is the way of the 21st century. A Network Marketing leader will recognize this right away. It gives you the flexibility to do the things you need to do and the ability to do them much more efficiently than ever before.

Categories : Attraction marketing System, Creating MLM Value, MLM Leader
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The 3 Top Secrets to Home Business Success

May 25th, 2011 by Jim Boswell

Having a home based business presents its own set of problems. Obviously this doesn’t mean there aren’t problems in other businesses. But the home based business owner has one big issue that is not always an issue in traditional business. Self-motivation. Bosses have a way of motivating their people. But you have no boss. If you are not able to make yourself get moving every day, home business success may not be in your future. What if you are able to motivate yourself to work but need some help with focus and direction?

Home Business Success Through Time Management

There are 3 skills every successful home based business owner has mastered. They are time management, defining a work time, and defining a workplace. Elsewhere in this blog there are 2 articles on time management and home based business. Starting a home based business begins with having a time management system. A good system will have more than the nuts & bolts of how to use an electronic or a paper system. The keys are purpose, passion, and prioritization. A good time management system will show you why this is important. If you are having trouble getting things done, I recommend you look for a good time management system.

Home Business Success By Defining Your Work Time

If you have a job, your work time is usually very specifically defined. For instance, you arrive at 8, you have an hour for lunch, and you leave at 5. Many people start a home based business to get away from the regimented hours of a job. But if you are in business at home, you have to work sometime, and you are not the only person who has to know when that is. Interruptions can ruin a schedule. Home business success can be derailed by too many interruptions. Especially if you have a family. Often your family will believe if Mom/Dad is home, they are available. Actually, you’re not. I know that spending more time with the family is another big reason for starting a home based business. But time freedom usually comes after you have built your business. So you must set aside the time – whenever it is – to get your work done. And everybody must understand that you are not to be disturbed during this time. It may even be that neighbors will have to know about this too.

Home Business Success By Defining Your Work Place

As important as work time is work place. Have you decided where your “office” will be? People have built successful businesses from any number of places. Just like you are very protective of your work time, you must be very protective of your work place. When you are “at the office”, you are not available for routine family issues. Here are some questions you will need to answer: How many computers do you have? Who needs computer access? What about internet access? Who will be affected by your home based business? If you have a student who needs to use the computer as well, how will you schedule this? Operating a home business without a computer is tough in the 21st century. If you have an MLM business using Attraction Marketing, you will be on the computer (and the phone) a great deal. And what about the phone? Do you need a phone dedicated to your business? Check out inexpensive VOIP options. All these affect place and time. “Home business success” is more than learning the business.

As you can see, allocation of resources can be an issue. It can affect your work time as well as your work place. Sacrifices may have to be made. It all comes down to a major cliché found in the MLM business. “Treat your business like a business”. In business, you must understand marketing because it is a very big part of home business success. This covers a lot of ground, and you can get overwhelmed. A top Attraction Marketing System is the best way to achieve your marketing goals.  Your own home based business is just as important as a job. The idea of home based business success must be taken seriously. If you do, you will be on a path to achieve your goals.

Categories : Home based business, Home business success secrets, MLM Time Management
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MLM Advertising – The Best Way

April 26th, 2011 by Jim Boswell

Now that you have your own Network Marketing Business, you have to advertise it, right? You have to let people know about this unique opportunity. I mean, if they don’t know about it, they can’t take advantage of it. You are doing people a favor by bringing it to their attention. You need to figure out MLM advertising.

Is MLM Advertising Effective?

You need to get the details of your business into the hands of as many people as possible as soon as possible! Right?Well…maybe not. How many emails, Craigslist ads, MLM classified ads, or Twitter and Facebook posts have you seen that promise $12K a month within 3 months? Or a turnkey system that will allow you to sit by the pool and just count your money? Or the best compensation plan ever devised in a new ground floor opportunity that will allow you to get ahead of the wave? I’m sure you have seen this kind of stuff. How effective is that MLM advertising? Most people won’t fall for it more than once. And even if it were true, people won’t believe it. Network Marketing today has changed because the market has changed.

The problem is you are trying to get someone to buy something before they even know you. You may be saying that you buy stuff from people you don’t know all the time. Probably true, but you have a level of trust in the store, website, or product. Somewhere along the line, some credibility has been established. Without it, people will tune you out.

Some people are prospects for an MLM opportunity and some aren’t. That’s just the way it is. There are people who won’t join your business no matter what form of MLM advertising you do. Why would you waste time continuing to talk to these people? There are others who may be open to a new direction, but they are going to be turned off by a “feature dump”. That’s an old sales term that means you are dumping product features all over someone who doesn’t want to hear it. They may have interest, but they need to be more comfortable with you first.

Should You Use MLM Advertising At All?

So what do you do? First of all, since not everyone is a prospect, you must get the right message in front of people. The right message helps you find the right people. The internet is the best way to reach large numbers of people. Positioning yourself as someone who can help solve a problem is the best place to be coming from. What problems are you solving? No money for retirement, no money for the kids’ college, a dead end job, and so on. Don’t be intimidated by the fact that you may not know how to solve those problems yet. No one knows this at first. That’s why an excellent Attraction Marketing System is the best way to do this. And here’s the secret: you are not advertising your MLM business – at least not right away – you are advertising yourself. Offering help solving a problem is much more attractive than going on and on about the details of an MLM business.

The right Attraction Marketing System will guide you through the process of attracting people who have the same needs and issues you do. All the tools are there. This is not just good “MLM advertising”, but it can also be free MLM advertising. The beauty of such a system is that not only will you have the chance to show a qualified prospect your opportunity, but you can create a cash flow from people who don’t join your business. And they will be happy to do this because the system is teaching them to do the same things it is teaching you to do. You are creating value, and value is always a good deal.

Categories : Creating MLM Value, MLM Advertising
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What Kind Of MLM Sponsor Are You?

April 4th, 2011 by Jim Boswell

Perhaps a better question is what kind of MLM Sponsor would you want? What would you expect that person to do? What would you expect that person to know? Answer those questions and become that person. Should that person be all about himself or herself, or should they be all about you?

What Is a Good MLM Sponsor?

The answer may surprise you. A good sponsor is not all about you. An MLM Sponsor should be all about the team. Sponsorship is not getting people to sign on to your Network Marketing company. That’s recruiting. MLM sponsoring begins the moment someone joins your organization. Do you have to like your sponsor? It certainly helps, because you should be working with that person. But if that person is just someone nice to hang out with, that isn’t helping you. The first thing they should do is make sure you learn about the MLM company. You can’t sponsor anyone yourself if you don’t know anything about the company. You must have access to all the training that’s available that teaches company policies, procedures and products. Your sponsor should make sure this happens for you. If you are not making this happen for your team, you are falling down on the job.

The Value Of An MLM Sponsor

In order to do this you must be aware of your own value. To be an MLM leader you must create more MLM leaders. You will not reach your income potential if you don’t have leaders in your organization. A leader’s time is valuable. Your time is valuable. The biggest disservice you can do your team is to try to do everything for everybody. You build leaders by providing your team the tools and resources they need, and then by observing how well each individual uses those tools and resources. Yes, some people take longer to reach their potential than others, but if someone expects you to do everything for them, you do not want to work with that person. This will waste your time and drag you down. Find a proven MLM leader in your company and look at their business card. Is their title “Nursemaid”, “Handholder”, or “Diaper Changer”? I didn’t think so. This does NOT mean you shouldn’t help people. But when someone needs help, they should meet you halfway. Good Network Marketing sponsoring is about learning how to help yourself  so you can help others.

Your team should feel like they are part of an active, effective group. When people feel this way, they are motivated. There is a strange phenomenon that occurs in many types of business, MLM included. People will sometimes let themselves down. But they won’t let a team member down. Effective MLM leaders develop a sense of “team”. If you do web training, or if your team meets for training, don’t do it all yourself. Get your team involved. Company sponsored training events will require company certified trainers, but you should be able to augment this with your own training. Delegate some tasks and responsibilities to emerging leaders. Don’t forget that your success depends on how well your downline team does. The best thing that can happen to you is for your team to do better than you have done.

As an effective “MLM Sponsor”, your other job is marketing, and making sure your team has access to all the marketing tools and resources available. If you are an Attraction Marketer, your best team member may not be a traditional MLM marketer and vice versa. Unless you can provide a mentor for a person whose marketing focus is different, you are not helping that person succeed. The most effective Network Marketers use the best from traditional MLM and Attraction Marketing.

One of the Founders of the 21st Century MLM marketing movement, Mike Dillard, wrote a book called Magnetic Sponsoring. It isn’t long, but understanding Magnetic Sponsoring will give you a real head start in your MLM business.

Categories : Creating MLM Value, MLM Sponsor, MLM leaders
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MLM Tools For Your MLM Business

March 24th, 2011 by Jim Boswell

MLM tools are what you’ll need if  you have an MLM business. That’s what makes things work, right? Sure. Every business needs it own tools. Whether you’re talking ledger books or a computer, they are still tools. A landscaping business needs lawn equipment. That’s tools. A mechanic needs all kinds of tools. Tools are things that you must have in order to run your business. But they can also be defined as things that will help you to run your business better. Your MLM business needs its own specialized MLM tools just like bankers need banking tools and chefs need kitchen tools.

Your Company’s MLM Tools

Fortunately, you will get some MLM tools when you sign up with an MLM company. They are usually found in what is called the “back office”. It’s just a place on your company’s website that is password protected and lets you have access to several useful things. These MLM training tools will teach you what you will need to know the ins and outs of your MLM company; the compensation plan, how to advance in level, how to talk about the product or service, etc. These are all MLM tools that you will need in your business. This is important stuff, and your back office is a tool you use to learn about it.

MLM Tools For Marketing

Most Network Marketing companies will fall short when it comes to MLM tools for marketing. Cutting edge Network Marketing tools have been developed over the past few years. Most of these tools will fall under the heading of Attraction Marketing. This is where your MLM prospecting tools are. The concept of Attraction Marketing is pretty simple. Your marketing makes you attractive to someone with a specific need. Instead of beating a prospect over the head with your wonderful opportunity, you use the proper MLM tools to be seen as an expert who can help. Help with what? Not just extra money, but helping people get onto a path to financial health and freedom.

The concept is easy, but the execution is difficult if you try to do it all yourself. A good Attraction Marketing System is full of all kinds of MLM tools, and it will give you a step-by-step blueprint on how to use them. The key is generating your own leads with the system. A good Attraction Marketing System is just that, a System that will include autoresponders, MLM business plans, social media strategies, blogging tutorials, personalized websites, affiliate products, video hosting, and much, much more. Lots and lots of MLM tools.

The 21st Century is the information age on steroids. The sheer volume of stuff to know can be overwhelming.  The right system will break it all down into individual tasks for you. “MLM tools” are important, but you must know how to use them. Here is an example. You will hear that email marketing and follow up are important. And they are. But if you don’t know how to get your emails opened and read, what good are they? This and much more is how you move to the next level – not just by knowing what to do, but by knowing how to use your MLM tools accomplish it.

Those who fail in MLM fall into two categories. The first one is people who won’t take action. If you don’t think you have to do anything, you will fail. The second category is people who get overwhelmed and confused. These people just quit. I don’t have much sympathy for someone who won’t take action, but I understand getting overwhelmed. This is what first class MLM tools are designed to fix. They not only show us what the right track is, but then they show us how to stay on it.

To find some of the best MLM Tools around, go to my MLM Toolbox page here on the blog.

Categories : Attraction marketing System, Creating MLM Value, MLM Tools
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MLM Relationships – The Success Secret Nobody Talks About, Part 4

March 14th, 2011 by Jim Boswell

Up till now we have mostly talked about creating and maintaining MLM relationships with your downline team. Obviously, you can’t have an MLM business without a downline team. But there is more to this MLM Success Secret. It is the relationship with your MLM customers.

The Unknown MLM Success Secret

One thing that attracted you to your Network Marketing company was the product, right? If the product (or service) was attractive to you, then it will be attractive to some other people too. You will need customers who are not in your Network Marketing business. Having customers is what builds your residual income. Teaching your downline team to have customers outside the business will build their income and yours. Not everyone you talk to will join your business, but they may be interested in your product. Coaching and communicating this is part of the value you bring.

This MLM Success Secret Is Not really A Secret

In traditional business, this customer relationship is analyzed 6 ways from Sunday. Once you get a customer, it is very important to keep that customer. Exact statistics vary, but existing customers buy more than new customers, and it costs a whole lot more to get a new customer than it does to keep one you already have. It is the same for MLM. I have seen figures that show repeat customers will buy between 33% and 67% more than new ones. I have read that it costs six times more to sell to a prospect than to an existing customer. You also get more referrals from existing customers. Don’t forget that most companies loose customers because the customer feels neglected or taken for granted. MLM relationships are not any different. This MLM Success Secret isn’t really a secret to anyone who has ever been in sales.

Finding And Keeping MLM Customers

1. Networking: This is meeting people and creating a network. Yes, I am talking about face to face. You find out what they do and they learn what you do. If you are creating enough leads with your Attraction Marketing System, you may want to network to build a potential customer list rather than a business opportunity prospect list. Results don’t happen overnight. Building MLM relationships is a 2 way street. You have to help someone else before you can expect help.

2. Communication: Do you remember everyone you got a business card from 3 months ago? Well, they don’t remember you either. Send a quick email note the same day you got the card. This will reinforce who you are. Let them know you will add them to your newsletter list. Newsletter? What newsletter?

3. Internet Marketing: Give away free information and insight to customers and potential customers in an email newsletter. You can do something similar with a blog. This is great for shoestring budgets. Can your product save them money? Solve a problem? Don’t pitch, inform!

4. Loyal MLM customers will become your best sales reps: Once they trust you and your product or service, they will tell others.

Too many people think only about recruiting and sponsoring. The unknown “MLM success secret” here is finding and keeping customers. We need customers for those products our companies sell. Remember the business is called Network Marketing as well as MLM. The key word here is “network”. Create relationships. Create customers. Create networks.

Categories : MLM Relationships, MLM Success, MLM customers
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The MLM Success Secret Nobody Talks About, Part 3

March 9th, 2011 by Jim Boswell

In Parts 1 and 2 of this series on the unknown MLM success secret, we talked about the importance of MLM relationships and how to begin to establish them. Now you should immerse yourself in your Attraction Marketing System. If you do what it tells you to do, you should be getting some people to join you in your Attraction Marketing System and in your MLM opportunity.

How To Face The MLM Success Secret

If you haven’t already, this is when you will have to begin to come out from behind your Attraction Marketing System. This MLM Success Secret is people to people work. This is when you must deal directly with your prospects to convert them into reps in your MLM opportunity. If you are unable to create trust and build these relationships, you will not have a business. A good Attraction Marketing System is a beautiful tool for generating leads and prospects, but too many people believe this is the end result of the whole process. Reality Check!! This is the beginning of the process, not the end. This is where MLM relationship building begins.

How To Form MLM Relationships

You have started your own business, and just because you’re in a Network Marketing business doesn’t mean you should ignore traditional business principles. You’re not a manager, but you do need to be a leader. The big MLM success secret is how you relate to people. Building networks is a people skill, no matter what business you are in. Begin to keep basic information about your downline team: Are they married? Any kids? What did they do before joining your MLM company? Hobbies? What do they do for fun? What is their birth date? Also basic contact info. Come to know them as friends. As leaders emerge, they will almost certainly become friends.

Your Downline Team Must Learn The MLM Success Secret

Help your team get beyond their comfort zones. Help them through their discomfort to become leaders. This will make them – and you – more money. Make sure your leaders have access to everything you have to help them create their own team. Just as you pass along good ideas to your downline team, don’t be afraid to use a good idea from your downline. Remember, the unknown MLM success secret is relationships, and they are a two way street. Once you have developed an effective team, begin to look for other marketing opportunities. As an Attraction Marketer, you are also an Internet Marketer. There are many ways to make money online. If you have developed a residual income, maybe now is the time to look at one of those other ways. You may want Joint Venture partners for a project. Guess where you might want to look? How about your downline team that you have a relationship with?

Part of the “MLM Success Secret” nobody talks about is that you must be able to effectively deal  with people. If you have not been able to do this up till now, then you will have to learn this skill. And it can be learned. The Attraction Marketing System will help you position yourself as a leader, but you can’t be a leader if you are hostile, uninterested, ignorant, uncommunicative, or arrogant. There are many books that can teach you the skills you need. Look for: The Speed Of Trust by Stephen Covey, Influence – The Psychology of Persuasion by Robert Cialdini, The Relationship Edge In Business by Jerry Acuff, and the classic How To Win Friends An Influence People by Dale Carnegie, which is still relevant in the 21st century. This is by no means a comprehensive list, but it will get you started on living the unknown MLM success secret. In Part 4 we’ll talk about relationships with your customers.

Categories : Attraction Marketing, MLM Relationships, MLM Success
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The MLM Success Secret Nobody Talks About, Part 2

March 7th, 2011 by Jim Boswell

MLM Success SecretIn Part 1 we found that the two types of MLM relationships are the unknown MLM success secret. One is with customers, and the other is with your downline team. The two relationships will be somewhat different. You will be in touch with your team more than with your customers. Your customers will want you to be available, but they don’t want to feel like they are being pushed. This is another instance where this so-called MLM success secret is the same in any business.

Not only will your team expect you to be in touch fairly often, but they will expect value from you. This relationship is very important part of the unknown MLM success secret. It’s great to be a nice person, but you have to be able to do more than that. Remember you are not their boss; they are in their own home based business, just like you. But you are their leader. Build value. They must have a reason to stay on your team rather than look for greener pastures.

Building Value: The MLM Success Secret

So how do we build value? First of all, remember your MLM success is dependent on your downline team. You must make sure your team is very familiar with the back office of your MLM company. If they don’t know the company and its products they have no chance. Once that is accomplished, they need to start putting their marketing in place. A good Attraction Marketing System will give them a step-by-step guide on how to do this. Emails and phone calls to new team members is a good idea, and then move them into a regularly scheduled conference call or webinar to make them part of the team. This doesn’t seem much like a big MLM success secret, does it? You’d be amazed at how many people ignore this stuff.

As you move forward with your MLM relationship building, you will begin to see who the leaders are. Make them part of the “management team” for the entire downline team. Get them involved in the planning and execution of the webinars and conference calls. This is leadership and relationship building. You will also see who is likely to fall by the wayside. You will lose some people. That is an unfortunate fact of Network Marketing life. Some will leave because they found a “better” MLM company. Usually the new opportunity is not as good as the one they left. If this happens too often, however, you may want to re-evaluate your company. More likely is the possibility they saw some hype and made the mistake of believing it. It may be that you have not yet successfully branded yourself. An Attraction Marketer brands himself/herself. Your Network Marketing company should not be part of that branding. It is just a tool you use in your business.

MLM Relationships: Not For Everyone?

One of the clichés you will find in traditional MLM is “Work With the Willing”. This is also excellent advice for Attraction Marketers. As you think about relationships as the unknown MLM success secret, remember that relationships are two way streets. You will recruit some people who look like world beaters, and they end up doing nothing. As you begin to see their lack of activity, you should get in touch ASAP. From a friendly, helpful perspective, ask what is happening, and find out how you can help. If possible, choose a task or goal for them to achieve within a specified time period. This should be jointly agreed on. If they are reluctant, make sure they know that you are interested in their success, BUT you only have a limited amount of time. You are able only to work with those who will meet you halfway. Be sure to leave the door open in case they want to get started when the time is right.  An important part of the unknown MLM success secret is severing a relationship that will not work. In part 3 of this MLM relationship building series we will look deeper into building and maintaining relationships with your downline team.

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