One thing that most MLM companies struggle with is a Unique Selling Proposition (USP). This concept is taught in the world of traditional sales. The basic idea is this: if you are not seen as unique, you become just another commodity. And the only way to compete in the commodity market is on price. So it is better if you can stand out. We’ll get to branding yourself soon, but it never hurts if your products have a unique – or at least unusual – feature also. This is the USP. Ceregenex believes they have one.

The Ceregenix Business

If you want to compete as an MLM in the health and wellness industry, you better be able to distinguish yourself from the rest of the mob. A big deal in health and wellness now is antioxidants. They prevent oxidative damage to cells done by free radicals. Ceregenex says that’s fine, we do that too, but what about the damage that has already been done? This is where the stem cells come into the picture. They say their products not only help prevent future damage, but they help repair existing stem cell damage. This can be a big deal to those concerned with staying well and living longer.

Who is behind this company? Matthew Henninger is the Chairman & CEO. He has more than 20 years of corporate financial experience. The President is Richard Anzalone, who has almost 20 years of successful direct sales industry experience. Ceregenex has a partnership agreement with Neostem, a recognized leader in the area of adult stem cell research. The company is currently in pre-launch, which can raise a bit of a red flag for some people. You have to look at both sides of the coin. One side says that any business, including an MLM, is safer after they have been in business several years. The other side says that if you get in ahead of the wave, you have a chance to do exceptionally well financially when the company takes off.

The company says there are 8 ways to get paid. The comp plan is binary – very common in the Network Marketing business. Just make sure you understand how it works. As a rep you get paid with a good number of different bonuses, retail sales, and residual income from your downline team. One interesting selling point is that there is no fee to join. You only need to buy some product.

Ceregenix Products

There are 2 products. The major one is AIO Premuim Cellular Health. This cellular has nothing to do with your Smart Phone. It has to do with the cells in your body. It is a good tasting fruit puree that fights and repairs cell damage. You only need one to four oz. per day to get the full benefits. The other product is a skin care line.

Most of the pieces are in place to make “Ceregenix” a very interesting MLM opportunity. But the greatest product in the world won’t help if you can’t build a network or get the products into people’s hands. What do you do after you run out of friends and family to talk to? Successful 21^st Century marketers are using a proven Attraction Marketing System to brand themselves, generate leads online, and make money from people who do not join their business.