The Hunted Marketer

You decided to become an Attraction Marketer. You found a proven Attraction Marketing System, and you have started to learn about the strategies included in it. But now you have some MLM leads. “Hold On! I’m not ready yet!” In fact, some people will fiddle with their system forever and never deal with their leads. You’re not one of those people are you?

Converting MLM Leads

But doesn’t an Attraction Marketing System sign people up automatically? Not really. A good one will give people an easy path to check out the system, but it not designed to move everyone into your MLM opportunity. Yes, a good one will make people aware of your opportunity, and sometimes people will sign up. But you must understand where the best downline team members come from. They are people you develop relationships with. They could live next door, in the next state or even farther away. The key is to build that relationship. These will be your key leaders. In order to succeed in your Network Marketing business, you must develop leaders. So how do you start?

You start by deciding you are not going to hide behind your Attraction Marketing System. You have MLM leads, and you will step out from behind the system and make contact with them. It is the first step in lead conversion.

What NOT To Do With MLM Leads

Once you make contact, what is the first thing you do? Do you tell them in exquisite detail about your wonderful MLM opportunity; do you talk about how no one else in the world has a product like yours; do you talk about the amazing ground floor opportunity they were fortunate enough to run into; do you mention that there is no other compensation on the planet that is as good as this one; and do you say that they better get in while they can?

I hope you don’t do any of that stuff. I hope you take the last paragraph as a list of things NOT to do. If anything will send those leads scurrying back to where they came from, it is those things. Remember what the key to Attraction Marketing is. It is the fact that you represent a solution to these peoples’ problems. Shouldn’t you find out what that problem is? Shouldn’t you try to relate to these people on a personal level? Don’t pitch, talk. Ask questions. Make them see that you have been where they are. Your first priority is to help them understand how the system can put them on the road to solving their problems. If they are seriously looking at MLM, it is definitely a way to help them solve their problems. If they are not sure, be understanding. No one is sure right off the bat. Ask them how you can help them make up their mind. Be sure they understand that whichever way they go, it is OK with you. Also make sure they have evaluated the Attraction Marketing System in detail. It is not possible to make a good decision with incomplete information.

This is a good first step when talking with your “MLM leads”. Obviously, there is more to it than this. Become more familiar with your Attraction Marketing System. It will have the resources to help you learn the lead conversion process so you are comfortable with it.

Mention MLM training secrets to 10 different people and you’ll find 10 different ideas about what that means. Is it training on the MLM company itself? Of course you’ll need access to this. Is it MLM marketing training? Make sure you know what kind of marketing you will be trained on. There are traditional methods, and there are 21^st Century methods. Is it training on finding customers for the products and services the MLM company offers? There are some people who won’t want to join your opportunity, but they might be a prospect for your product. Or maybe it is training on finding business builders for your MLM company. MLM training covers several areas. You’ll find that these MLM training secrets aren’t really secrets. It is just that not many people take the time to learn them.

1. MLM Training Secrets: Company Training

One of the biggest MLM training secrets is a surprising one. When you have some people who want to join your MLM business, you should know how to make that happen. How do you sign them up in your Back Office? You might be amazed at how many people don’t know. Your new reps will have to purchase a certain level of product to get going. Are you familiar with what the programs are to get someone started? Is there a way for them to start at a lower level of participation and work their way up? Have you taken advantage of all the training that’s available to you in the Back Office? Think of this as basic MLM success training. If these are MLM training secrets to you, it is your own fault. If you can’t do this stuff, you are stopped before you even start.

2. MLM Training Secrets: Marketing Training

20 years ago, there was only one kind of marketing training for MLM. Traditional. That means friends and family, make a list of people you know, etc. Going to your warm market is not a bad idea, but you need a place to go after that. This was one of the big MLM training secrets for many people. Attraction Marketing uses the power of the internet, and it is the most effective way to get beyond your warm market. Not only do you get MLM training online, but you learn to do much of your MLM marketing online. Lead poverty is the biggest problem Network Marketers (MLM’ers) face, and Attraction Marketing is the way to get out of lead poverty. A top Attraction Marketing System is one of your most important MLM training resources. Unfortunately, even though everyone knows about the internet, using Attraction Marketing remains one of the big MLM training secrets simply because too many people won’t put in the effort necessary to become proficient. The fact that you will have to work still seems to be another of the big MLM training secrets.

3. MLM Training Secrets: Lead Conversion Training

Once you have the lead, what then? You will need some training on converting leads to prospects and prospects to new reps. Communicating the idea that you are looking for a win-win situation is key. You shouldn’t take just anybody. What if the right prospect wants to join your MLM? When they decide to join your company, you need to get that done RIGHT THEN. If you try to get back to him/her next week, they will be gone. If you have not accomplished everything in your company training, you won’t know how to do this. If you have not learned about lead conversion techniques in your Attraction Marketing System, this will be more difficult. Are you beginning to see that MLM training secrets shouldn’t really be secrets?

4. MLM Training Secrets: Product Sales Training

Don’t forget that MLM companies do 2 things: they sell products and services, and they provide a business opportunity. Does this actually sound like one of the closely guarded MLM training secrets to you? It shouldn’t. If you have a prospect who isn’t interested in your business opportunity but is interested in your product, you will want to be able to help that person. You need customers because they are the source of residual income. And you never know; your customer might want to join later on. Maintain a good relationship.

We have just scratched the surface on what I am calling MLM training secrets. This is just 4 main areas. The best Network Marketers are constantly learning. The more you know about it your business, the better your chances of success. Constant learning and constant improvement keep you ahead of the curve. Make sure these “MLM training secrets” aren’t secret to you.

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Archive for MLM Lead conversion

You Have MLM Leads. Now What?

Converting MLM Leads

What NOT To Do With MLM Leads

Four MLM Training Secrets

1. MLM Training Secrets: Company Training

2. MLM Training Secrets: Marketing Training

3. MLM Training Secrets: Lead Conversion Training

4. MLM Training Secrets: Product Sales Training

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