Should you buy MLM leads? This is one of those questions that can be answered by asking some more questions. Such as: Do these purchased leads work? How much do they cost? How long do they take to work? Once you have the answers to those questions, you can answer the first one. Other questions should be asked, too. How about this: can I get qualified MLM leads without having to buy MLM leads?
Can You Make Money If You Buy MLM Leads?
Many people will tell you that if you buy MLM leads, it absolutely does not work. That’s just not true. Too many people over the years have built businesses that way. But you have to be prepared to spend a lot of time on the phone. I mean a lot of time. I have done this myself. When you buy MLM leads you’ll find leads that were supposed to be qualified were not. Leads that were supposed to be people interested in having their own business tell you they never filled out an information form even though you have their name, phone number, and address. And on and on. Are any of them quality MLM leads? This doesn’t mean you don’t get some good leads. You do. I have signed people into my business from buying MLM leads. But it is the exception. You will need to go through thousands of people, but it is possible. It could take many months, or even longer, to get enough people to build a business this way. Someone once told me I may as well just use a phone book. In theory I guess you could do that. It would be cheaper, but it would take even longer. Not a good idea.
Let’s see how much it costs when you buy MLM leads. There are probably hundreds of leads companies out there. Some reputable, others not so much. There are several different kinds of leads: national leads, local leads, company specific leads, real time leads, verified leads, etc. All of them have different pricing. The same kind of lead from one lead company is priced differently from another lead company. A good average for 200 fresh local leads is between $250 and $300. If you’re good on the phone, you can make 200 calls in an evening. Are you willing to spend $275 a day for MLM lead generation? Wouldn’t it make more sense to find a way to create your own free quality MLM leads?
Another important thing to know is the fact that one lead can be in more than one company’s database. Also, these leads are not usually exclusive to you. If they are they will be much more expensive. Very likely at least 2 or 3 other people have bought the same leads you bought. It is possible your lead has been getting several calls a day for a week. How friendly is that person going to be when you call? Is this what you expected when you decided to buy MLM leads? The best quality MLM leads are those that you generate yourself.
Don’t Buy MLM Leads; Generate Your Own
Again, why not consider doing your own MLM lead generation? If you are going to spend money to “buy MLM leads”, why not spend it on a system that will generate the leads for you. Your cost per lead will be lower, your cost per new rep will be lower, and you’ll get more quality MLM leads to work with. They will be calling you, not the other way around. This is obviously a much better place to be. MLM lead generation is an integral part of a top Attraction Marketing System. Lack of leads is the number one reason for failure in this business. MLM lead generation is what an Attraction Marketing System is designed to do. This could be the best way for you to go. Most MLM leaders recommend that you don’t buy MLM leads.
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